Are you thinking of ways to generate traffic to your trade show booth? Why not hire a caricature artist? You may not realize it, but people love caricatures.  If you don’t already know, caricatures are an exaggerated cartoon type drawing of a person. Each caricaturist has their own unique style and not one is like the other. Some caricatures are very goofy, comical renditions, while others are cute and adorable. 

Some caricaturist have been drawing professionally for over 20 years and people will stand in line for over an hour and sometimes over an hour just to get a caricature to take home. Just think of it, not only can you get people at your booth, but they will stay for more than a minute or two. Now here is your chance to come over to them and hand out your brochures and talk about your services. Even if you had a free sweepstakes promotion, it wouldn’t be as lucrative as a caricature artist. It only takes a minute or two to fill out a sweepstakes ticket and the person is gone. However, while the caricaturist is busy drawing, you can attract a lot of people to the booth and hence more business prospects for you.

And here is another added plus. You can preprint the paper that the caricaturist draws on with your own company logo and other pertinent information. Companies such as Kinko can do it for a very reasonable price.  You will never be forgotten when the caricature is framed at home. This is a great marketing tool and it has been done by many large corporations for sales promotion purposes.

Caricaturists are very affordable and are not as expensive as you might think. They are a lot more affordable than keynote speakers, for example.  They are usually willing to “haggle” with you on a good deal. You don’t have to fly an artist from out of town. Just do a search in your favorite search engine and you can find local artists very easily. If one artist isn’t available for your particular “gig,” they will give you telephone numbers of fellow artists, due to the fact that they are constantly networking with each other, trading their jobs, etc.

Gerry Hoylie is known as the Hollywood Caricaturist. Gerry is a licensed NYC and New York State Art Teacher. She has taught painting and drawing to both adults and children. Gerry is also an Alumni of the School of Visual Arts in Manhattan. If you wish to contact here you can by sending her email to gerialana@aol.com or call her at 212-532-1142, or go to her website at http://www.allanaenterprises.com.